Super Elevator Campaign 2024
Eastern Europe & Brazilian markets
The Client
Superbet - Polish, Romanian and Serbian Markets and Brazil market.
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The Brief
Sports betting giant Superbet asked us to create a global brand campaign that nails the universal feeling of betting with Superbet, whilst being flexible enough for them to localise and version across multiple markets and languages.
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Deliver over 70 assets across different offers, markets and languages.
The ask? Deliver 'the Feeling of Super'
The Idea
'Elevating the betting experience’ was a line that acted as a north star guiding all of our thinking, so much so we decided to take it literally, bringing viewers on a high octane journey up a slick Superbet branded elevator, showing all of the excitement and thrills of playing with Superbet by taking our main character to the biggest sporting events.
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Credits
Director Josh Cohen
DOP Anna Smoroňová
Producer Jack Bradley
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ECD Aaron Goodliffe
Art Director Siobhain Kehoe
Copywriter Eoin Lyons
Agency Producer Laura Cahill
Photographer Chris Lindhorst
Account Mgmt Stephen Moran, Wesley Dillion
VR Production Latvia
Post No.8 London​
Agency The Tenthman