Super Elevator Campaign 2024
Eastern Europe & Brazilian markets
The Client
Superbet - Polish, Romanian and Serbian Markets and Brazil market.
The Brief
Sports betting giant Superbet asked us to create a global brand campaign that nails the universal feeling of betting with Superbet, whilst being flexible enough for them to localise and version across multiple markets and languages.
Deliver over 70 assets across different offers, markets and languages.
The ask? Deliver 'the Feeling of Super'
The Idea
'Elevating the betting experience’ was a line that acted as a north star guiding all of our thinking, so much so we decided to take it literally, bringing viewers on a high octane journey up a slick Superbet branded elevator, showing all of the excitement and thrills of playing with Superbet by taking our main character to the biggest sporting events.
Credits
Director Josh Cohen
DOP Anna Smoroňová
Producer Jack Bradley
ECD Aaron Goodliffe
Art Director Siobhain Kehoe
Copywriter Eoin Lyons
Agency Producer Laura Cahill
Photographer Chris Lindhorst
Account Mgmt Stephen Moran, Wesley Dillion
VR Production Latvia
Post No.8 London
Agency The Tenthman