Superbet – 2024
The Client
Superbet - Polish, Romanian and Serbian Markets and Brazil market.
The Brief
Sports betting giant Superbet asked us to create a global brand campaign that nailed the universal feeling of betting with Superbet, whilst being flexible enough for them to localise and version across multiple markets.
The Idea
In the initial brief, ‘elevating the betting experience’ was a line that acted as a north star guiding all of our thinking, so much so we decided to take it literally, bringing viewers on a high octane journey up a slick Superbet branded elevator, showing all of the excitement and thrills of playing with Superbet by taking our main character to the biggest sporting events.
Credits
Director Josh Cohen
DOP Anna Smoroňová
Producer Jack Bradley
ECD Aaron Goodliffe
Art Director Siobhain Kehoe
Copywriter Eoin Lyons
Agency Producer Laura Cahill
Photographer Chris Lindhorst
Account Mgmt Stephen Moran, Wesley Dillion
VR Production
Post No.8 London
Agency The Tenthman