Superbet – 'Super Advantage'
Eastern European ATL Campaign
Client
Superbet (Romania, Poland, Serbia)
Brief
SuperAdvantage is one of Superbet’s top products, enjoying significant success across in Romania, Poland, and Serbia. When you bet with SuperAdvantage, if your team goes two goals up at any point, Superbet will pay out no matter what the end result. Create a distinct brand campaign for the Polish, Romanian and Serbian markets that explains SuperAdvantage and show hows Superbet turns the 'ordinary to extraordinary'.
Idea
We demonstrate how the innovative generosity of SuperAdvantage is out of this world… by showing two astronauts winning while in the midst of a mundane space mission.
Credit
Agency The Tenthman
Director Chris Balmond
Creative Director Aaron Goodliffe
Art Director Siobhain Kehoe
Copywriter Eoin Lyons
Agency Producer Lorraine Geoghegan
Accounnt Managers Stephen Moran and Wesley Dillon
Production Company Antidote