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Spec Responsible Drinking Campaign
Embrace Your Pace
 

The Client 

Jameson â€‹

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The Brief
 

Get 25-35 year olds to be more measured when drinking Jameson.​​

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The Idea - Embrace Your  Pace​

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We often miss the best things in life because of our urge to rush and move onto the next.

 

If we slowed down, we'd enjoy things a lot more...Our friendships, our drinking, and our time.​​​​​​​

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The 'Embrace Your Pace' campaign creatively outlines the benefits of slowing down without preaching.

 

We want to show the joy of taking your time, building connections and being more measured.

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Credit​

Myself & Paddy Dunne

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TVC & VOD 

OOH

ON TRADE GLASSWARE
& SPECIAL EDITION

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ACTIVATION & PR

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