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Spec Responsible Drinking Campaign
Embrace Your Pace
The Client
Jameson
The Brief
Get 25-35 year olds to be more measured when drinking Jameson.
The Idea - Embrace Your Pace
We often miss the best things in life because of our urge to rush and move onto the next.
If we slowed down, we'd enjoy things a lot more...Our friendships, our drinking, and our time.
The 'Embrace Your Pace' campaign creatively outlines the benefits of slowing down without preaching.
We want to show the joy of taking your time, building connections and being more measured.
Credit
Myself & Paddy Dunne
TVC & VOD
OOH
ON TRADE GLASSWARE
& SPECIAL EDITION
ACTIVATION & PR
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