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Spec Responsible Drinking Campaign
Embrace Your Pace
The Client
Jameson ​
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The Brief
Get 25-35 year olds to be more measured when drinking Jameson.​​
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The Idea - Embrace Your Pace​
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We often miss the best things in life because of our urge to rush and move onto the next.
If we slowed down, we'd enjoy things a lot more...Our friendships, our drinking, and our time.​​​​​​​
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The 'Embrace Your Pace' campaign creatively outlines the benefits of slowing down without preaching.
We want to show the joy of taking your time, building connections and being more measured.
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Credit​
Myself & Paddy Dunne
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TVC & VOD



OOH

ON TRADE GLASSWARE
& SPECIAL EDITION


ACTIVATION & PR

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