The Client 

AIG  (American Insurance Group)

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The Brief
 

The brief was to transform AIG from “a blue vacuum that lacks personality and feeling” and reintroduce it as a direct to consumer brand in Ireland.

 

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​The Idea 
 

People don’t buy into polished promises or perfect lives — they just want to know they’re covered when real life gets messy.

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AIG gets it — It Happens

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This new brand campaign ‘It Happens’ is a creative manifestation of AIG’s commitment to helping people overcome everyday mishaps and get back to normal life as quickly as possible, set to the iconic ‘Blue Monday’ by New Order.

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Credits

Agency The Tenthman

Production Fearless Studios

Director Bobby Zithelo

Creative Director Aaron Goodliffe

Account Director Stephen Moran

Creative Aisling Clarke

Creative Siobhain Kehoe

Senior Producer Lorraine Geoghegan 

Photographer Liam Murphy

Editor Joe Rigby

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