'It Happens'
Campaign

OOH


TVCS


The Client
AIG (American Insurance Group)
The Brief
The brief was to transform AIG from “a blue vacuum that lacks personality and feeling” and reintroduce it as a direct to consumer brand in Ireland.
The Idea
People don’t buy into polished promises or perfect lives — they just want to know they’re covered when real life gets messy.
AIG gets it — It Happens
This new brand campaign ‘It Happens’ is a creative manifestation of AIG’s commitment to helping people overcome everyday mishaps and get back to normal life as quickly as possible, set to the iconic ‘Blue Monday’ by New Order.
Credits
Agency The Tenthman
Production Fearless Studios
Director Bobby Zithelo
Creative Director Aaron Goodliffe
Account Director Stephen Moran
Creative Aisling Clarke
Creative Siobhain Kehoe
Senior Producer Lorraine Geoghegan
Photographer Liam Murphy
Editor Joe Rigby