'Double The Fun' Campaign 2024
US & Canadian Markets
CAMPAIGN RESULTS
OOH
OOH & SOCIAL PHASE 1
OOH & SOCIAL PHASE 2
CAMPAIGN EXTENSIONS
TVC
The Client
Ballybet Casion & Sporting App
Bally’s Corporation is a global casino entertainment company with a growing presence including award-winning casinos and resorts, as well as a broad portfolio of digital sports betting and casino offerings.
.
The Brief
How can we prove our Godfather of Fun brand personality in a moment, or a series of moments, that earn talkability for the brand and help us to stand out from the crowd - first in NJ, but then across other states.
The Idea
This campaign hijacks the culturally loaded acronym “DTF” to spark intrigue and mischief. By teasing it without context, BallyBet builds curiosity — then flips the script with a playful reveal: “Double the Fun”, spotlighting their new Casino and Sportsbook app.
Credits
Agency The Tenthman
Director Chris Cottam
Production Co Bodilicious (Max Brady)
Post Production Fearless Studios (The Tenthman)
Creative Director Aaron Goodliffe
Copywriter Eoin Lyons
Art Director Siobhain Kehoe
Photographer Chris Lindhorst