ATL & Social Campaign
Best Fans In the World? Probably
TV & SOCIAL
DOOH Example
The Client
Carlsberg, Diaego
The Brief
Carlsberg was met with a challenge as sponsors of the Ireland football team. There was a need for a platform to continue the 20 year sponsorship of the team that didn't rely on the Ireland team making it through the early stages of tournaments.
Social Example
The Idea
Carlsberg has backed the Irish team for over 20 years — now it’s time to back the fans. With 'Best Fans in the World? Probably.', Jason McAteer and George Hamilton put legendary Irish supporters under the spotlight, just like the players.
Credits
Agency The Tenthman
Production Co Fearless Studio (The Tenthman)
Director Ian Downes
ECD Aaron Goodliffe
Copywriter Eoin Lyons
Art Director Siobhain Kehoe