ATL & Social Campaign
Best Fans In the World? Probably
TV & SOCIAL
DOOH Example
The Client
Carlsberg, Diaego
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The Brief
Carlsberg was met with a challenge as sponsors of the Ireland football team. There was a need for a platform to continue the 20 year sponsorship of the team that didn't rely on the Ireland team making it through the early stages of tournaments.
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Social Example
​The Idea
Carlsberg has backed the Irish team for over 20 years — now it’s time to back the fans. With 'Best Fans in the World? Probably.', Jason McAteer and George Hamilton put legendary Irish supporters under the spotlight, just like the players.
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Credits
Agency The Tenth Man
Production Co Fearless Studio (The Tenth Man)
Director Ian Downes
ECD Aaron Goodliffe
Copywriter Eoin Lyons
Art Director Siobhain Kehoe
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