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Cairin – 'Built For Good Campaign'
OOH KV
The Client
Cairn Home, 'Built For Good' Campaign
The Brief
Continue on the existing 'Built For Good' campaign and create a third key visual for OOH. It needed to demonstrate the scale of homes built by Cairn while following the existing creative campaign.
The Idea
Contrasting the large-scale delivery with why it's important on a human scale. This represents the connection between the amount of homes Cairn are providing and the difference it makes to people lives.
Credits
Art Director Siobhain Kehoe
Copywriter Laura Fitzgerald
Photographer Chris Lindhorst
Retoucher Dark Art of Light
Producer Ellen Bennett, Martha Mullane
Drone Photography The Drone Guys
Agency & Production The Tenthman
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