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'Built For Good' Campaign 2023
OOH
The Client
Cairn Homes, Construction Company
The Brief
Continue on the existing 'Built For Good' campaign and create a third key visual for OOH. It needed to demonstrate the scale of homes built by Cairn while following the existing creative campaign.​
The Idea
Contrasting the large-scale delivery with why it's important on a human scale. This represents the connection between the amount of homes Cairn is providing and the difference it makes to people's lives.
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Credits
Agency The Tenthman
Creative Director Richard Seabrooke
Art Director Siobhain Kehoe
Copywriter Laura Fitzgerald
Photographer Chris Lindhorst
Retoucher Dark Art of Light
Producer Ellen Bennett, Martha Mullane
Drone Photography The Drone Guys
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